Active members in a community: 20%. The rest is consuming the content of the actives: 80%.
Why you want an active community:
- Community health.
- Value creation. Good experience.
- Grow. Scale.
Measuring engagement:
- DAU/MAU. Daily and monthly active users.
Growth mindset:
- Monthly target.
- Member nerds. Pain points.
- Brainstorm interaction events. Webinars.
- Track what works.
