Objectives:
- Identify how you want to convey your brand.
- Interpret how others view your brand.
- Examine the aspects to work on to close the gap between brand and reputation.
Branding. Bring to the forefront the best version of yourself.
- The brand I want to convey.
Reputation. How you are coming across to others.
- Based on interviews, how others perceive me.
Close the gap:
- Start by identifying the Gap
- Decide which parts of the Gap you want to work on
- The aspects I want to work on and the people whose perceptions I want to change.
