Alex Hormozi
What
3 Ps
- Pain
- Profession
- Passion
Who
- People like you
- People yo helped before
- People underserved
Narrow enough so they know you are talking about them
Pack 3 of these:
- Age
- Gender
- Profession
- Problem
- Interests
How 1
- Easier
- Faster
- Better
- Guaranteed
How 2
- Risks
- Pain
- Sacrifice
- Slow
Combine
- Who you will help get how 1 without how2 through Bonus
Bonus
- Unique mechanism
- Differentiate your product
Bonus 2
- First 5 customers if you:
- Greet
- Compliment
- Sentence
- Ask, know anybody...?
- 4 hours a day
- or 100 people
